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You will share on each of the social networks (why would you not be thinking of sharing the same content on all your social networks?), frequency of phone number list and objective that you will pursue with your presence in each one . of them . For example, use LinkedIn to share reports on your sector, success stories, write articles in the Blog area that this platform now offers you to position yourself as a benchmark in your B2B technological niche. Screenshot 2019-06-19 at 10.31.27 Use Twitter to share more immediate content . News that may interest your buyer persona, blog posts, infographics... Also use it as a customer service channel. Facebook is a more general social phone number list , so share more visual content, but always with the aim of adding value to your potential customers.
In your publications, include, as much as you can, CTAs that capture the attention of your reader and take them to a landing page where phone number list you can collect their data. For that to happen , you must deliver valuable content in return . Use management and programming tools If you want to capture leads you must have a continuous presence on social networks . This can phone number list too long and that will cause you to end up not complying with your social media plan. One way to optimize your time is by using management tools like Hootsuite or HubSpot . With them you will be able to program the publications of the whole week, for example, and they will also help you to monitor phone number list , trends or news about your sector and that of your technological B2B client.

Social-networks-hubspot.png Interact with your potential customers Just because you're a B2B technology company doesn't mean you always have to interact with company profiles. Keep in mind that the decision makers at your target companies are people. So, interact with them on social media . Face them and let them face you. Generate a conversation phone number list them, mention them when you share content that you think may interest them and, on the contrary, share their content when you consider it to be of interest. You will be generating a relationship of trust between both of you and it will be one of the effective ways that you can end up becoming a potential client. Don't forget to analyze This is the only way you will know if your strategy for capturing B2B leads on social networks is working. How many visits are coming to your website from social networks?
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